Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Marketing Budget WIDE
Aug 3, 2024

Budgeting for Market-Rate Multifamily Lease-Ups

The first of August marks the beginning of budgeting season for developers and suppliers alike. Are you prepared to make every dollar count? This insight helps prioritize how to get a GTM budget for 2025 off the spreadsheet and into the project.

Operating Model WIDE
Jul 31, 2024

Breaking Down The Basics: Traditional, Centralized, and Specialized Multifamily Operating Models

This week, we're breaking down the basics to the big three multifamily operating models by pros, cons, and cost. 

AI WIDE 1
Jul 27, 2024

How Multifamily Brands Are Boosting Awareness With AI

The most valuable real estate right now is quaintly situated right at the top of the Google search engine result page. Is your property stepping up to compete in the age of AI-powered search? 

Blind Spot WIDE
Jul 24, 2024

The Blind Spot Most Real Estate Developers Don't See Until Too Late

Smart real estate developers in the multifamily industry understand the importance of a highly sophisticated and achievable go-to-market strategy and its impact on the market from planning to implementation.

Rent Cap WIDE
Jul 20, 2024

What We Know So Far: The National 5% Rent Cap Proposal

If passed through congress, owners with 50 or more units would lose certain tax breaks if they raise rent by more than 5% per year.

THE600 WIDE 1
Jul 16, 2024

The Key to Converting Prospects to Residents

This week, we're digging into the better-than-best practices for effectively nurturing leads to convert today's modern renters.

THE600 WIDE
Jul 13, 2024

Debunking The Myth: Can Higher Rent and Occupancy Can Coexist?

This week, Tori digs into the myth that if you charge higher rents, your occupancy rates will drop, and vice versa, and if your occupancy is soaring, you must be priced too low.

Model Home WIDE
Jul 6, 2024

Are Model Apartments Worth The Cost? Tips and Tricks for Faster ROI

After sparking a conversation among 20 industry-leading marketers on LinkedIn, Tori took a deep dive into the cost and effectiveness of a well-done model apartment in multifamily real estate. 

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